Practical marketing support, impactful results
Marketers tend to be accused of sitting in the grey and giving a lot of unnecessary advice. I’m here to change that.
As a business owner, you’ve worked hard to develop your products or services, refine your audience and build your brand. So you need marketing advice that is straightforward and practical to help you create an impact in your industry.
Not marketing advice filled with roundabout or cookie-cutter strategies.
Your marketing needs to reflect all of the work you’ve put in, elevate your brand and enable you to pitch and sell your products and services in an unforgettable way.
Does this sound familiar…?
You’re fed up with hearing the same, standard marketing advice over and over again.
Your products and services are unique and exciting- your marketing needs to emulate this.
Relying on general marketing tactics and using standard strategies isn’t going to work.
You need marketing strategies that reflect the work you’ve put in so far and are uniquely built with the same passion you used when creating your product or service.
You want direct, yet impactful marketing support and guidance.
You’re after direct marketing advice that is honest, provided from a place of experience and knowledge and helps you to generate impactful results.
No more fluff, just straight-talking, helpful marketing strategies that allow you to reach your goals and build your brand.
You’re feeling unsure of your next steps when it comes to marketing.
Knowing how to market your offering is no mean feat. Especially if your background isn’t in marketing. Unfortunately, you can’t just jump into building a campaign…you need the groundwork in place first.
You need someone to help you navigate through the overwhelm and provide upfront advice and practical guidance to promote your product or service whilst building from the ground up.
Ready to go from feeling unsure, fed up and overwhelmed by your marketing to confident, capable and calm?
ABOUT ME
Hi, I’m Will
I help SMEs achieve their goals by providing pragmatic and impactful marketing support that cuts through the marketing minefield and enables you to take strategic action to propel your business forward.
With the knowledge I’ve acquired from an extensive education in marketing and 14 years of marketing experience working with global brands, I have both the academic grounding and the first-hand experience to help you grow your business, increase your profitability and successfully market your products or services.
MY EXPERIENCE
How it all began..
While working towards my degree in Management at Lancaster University, I undertook an industrial placement year at Reebok. This reaffirmed my love for marketing and prompted me to focus on marketing moving forward.
From here I gained a Diploma in Marketing and an mini MBA in Brand management whilst working in the industry. This enabled me the unique opportunity to apply the theory I was learning in a practical way, gaining first-hand experience in what works and what doesn’t.
WPR MARKETING
Where I am now..
My 14 years in marketing meant I worked across a range of industries from personal care, to sports and home products. 9 of these years were spent at Remington where I worked my way to becoming the Director Of Product Marketing leading global stakeholders, delivering on marketing strategies and NPD that drove incremental revenue and profitability.
Now I’ve started WPR Marketing to bring straightforward and impactful marketing support to SMEs. Helping you to bring your product or service to market, devise marketing plans and build your brand.
I specialise in…
Product Strategy, portfolio management & NPD
After launching 300+ products over a 14-year period, I know a thing or two about finding the right approach to help you bring your new product to market!
Whether it’s developing and creating product briefs to communicate to technical and/or industrial design teams, or using portfolio analysis combined with SKU rationalisation techniques to ensure your product assortment is optimally working towards your business goals, I have the experience and marketing knowledge to help.
Go to market planning & on-pack communications
Developing your new product or service is one thing…engaging your audience and encouraging them to purchase? Another thing entirely!
When you need to tactically identify the how, when and where behind getting in front of your consumers and decipher key communications to include when it comes to packaging, I’m best placed to help support your business.
Brand management
Successful marketing requires assessing how the land lies before deciding how you will conquer it and by what means.
You wouldn’t go into battle without a plan of attack (or you could, but chances are you wouldn’t win), and you shouldn’t take a product or service to market without a solid strategy in place that helps you to reach your brand objectives.
I specialise in helping you solidify your brand positing and creating marketing strategies to optimise your product or service and build your brand.
Want to know more about how I can help your business?
WORK WITH ME
Packages
Marketing doesn’t have to be hard. But it does have to be strategically thought out and developed. My goal is to make the marketing process easier for you through services that give you confidence in your product or service, your game plan and in taking it to market.
Explore my services below.
PACKAGE 1
Marketing Audit
The marketing audit is designed to enable you to gain clarity and fully understand the competitive landscape around your business.
What’s included?
- A deep dive into the market you want to enter, key competitors in your industry and your current position
- Complete SWOT analysis to help identify the strengths, weaknesses, opportunities and threats that face your business
- Pestle analysis to evaluate the key factors that might come into play when devising a marketing strategy
The result?
A full marketing audit report that details everything mentioned above to help you feel confident about your current positioning and knowledgeable about the market you’re entering into and the competitive landscape around it.
Ready to go from intrigued but unsure to knowledgeable and confident?
PACKAGE 2
Marketing Consultancy
My consultancy services are here to help you overcome the marketing challenges you face, providing you with practical advice to create impact.
What’s included?
- The honest answer? Whichever specific marketing issue you need support with.
- This could be a one-hour Spark Session where we hop on a call and I answer any marketing questions you may have or help you overcome a marketing issue you’re facing.
- Or we could work together regularly on a retainer basis to evaluate your portfolio, build your marketing strategy and provide guidance on any marketing issues that arise.
The result?
Another person on your side to help you overcome your marketing challenges and elevate your business. You never know when a pair of expert eyes to look over your new product, marketing materials or strategy can come in handy.
Want a marketing expert on hand to help advise and strategise?
PACKAGE 3
This service is here to provide the guardrails in making key decisions when it comes to marketing your products. From conception right through to launch and on throughout the product lifecycle as your business seeks to achieve its objectives.
What’s included?
- Whatever you need help with! We could cover anything from product briefing to strategy, targeting positioning, pricing and go-to-market plans.
- Regular calls to update you on progress
- Any tangible documents that result from us working together. For example, briefing templates or go-to-market plans.
The result?
Feeling secure and confident when it comes to developing and positioning your product or service and executing your marketing strategy to help you achieve your goals.
Ready to go from feeling lost and confused about developing and marketing your product to being capable and confident?
PACKAGE 4
Brand management
Building a brand starts way before the tactics. This service is here to help you diagnose the state of your brand, develop your strategy and get you set up to start marketing your brand successfully, without missing any key steps.
What’s included?
- Kick-off call to establish the foundations within your business
- Follow-up sessions to update you on progress and gather any additional information needed
- Diagnosis report/strategy proposal report/tactical recommendation report or all 3 depending on the initial needs established
The result?
Go from having a new or underperforming brand and feeling unsure about how to take it to market to having a credible and strategically built plan to follow to help you build your brand!
Want a brand with solid foundations and strong positioning that creates impact?
WORK WITH ME
How it all works…
1
Step 1: Enquire
Let’s hop on a call and discuss your marketing needs so I can put together a custom quote for you.
2
Step 2: Begin the process
Sign the contract, pay the invoice and prepare to overcome your marketing challenges!
3
Step 3: Kick-off call
During this call I’ll get to know more about your business, establish where you’re at and get all of the information I need about your brand, current positioning and products.
4
Step 4: The work commences
I get started with whatever service you signed on for!
5
Step 5: Sit back & relax
You get to sit back and take comfort in the knowledge that soon you’ll feel confident, capable and prepared when it comes to your marketing!
BRAND CLARITY
Imagine…
Not having to second guess your marketing strategies…
Having confidence in the plans you’ve put in place….
Knowing that all your marketing bases are covered….
This is exactly what my services and my approach to marketing are designed to do.
My years of experience and educational grounding enable me to take a rounded approach to marketing, looking at things with a unique perspective, and giving you support backed by theory and experience of what works well.
But straightforward, impactful marketing support isn’t just what I can provide, it’s part of my brand’s DNA.
BRAND PROCESS
The Brand DNA
Pragmatic
I will always be pragmatic in my approach to marketing and business, leaning on real-world experience on what works as well as what doesn’t! I’m here to cut the fluff and help you get straight to the point when it comes to what you need to ensure your brand and marketing land with impact.
Collaborative
My services are collaborative and I strive to be someone who reflects this. By working together we are able to build the best results- after all, you know your business inside out, and that information coupled with my marketing knowledge will enable us to achieve great things.
Supportive
Each of my services revolves around one core thing: Supporting you with your marketing journey to help you get the best results possible. I’m here to provide genuinely helpful and clear support and am ready to go the extra mile…even if that means checking out your competitor at their point of sale.
Honest
I will always be upfront and honest about the support I can offer, what you need to do, how you should go about doing it and also, what isn’t in my realm of expertise. In case you haven’t realised by now, I’m here to provide straightforward and practical help…I’m here to cut through the noise and I’m not here to waste your time or mine.
Is our brand DNA made of the same stuff?
MY PROCESS
Helping fill the gap in the market(ing)
People often only see the results of marketing…the influencer campaign, the billboard or the branding on the packaging…but that’s just the tip of the iceberg.
There’s a whole other, very strategic process that needs to happen before you reach the tactics. Without it, marketing campaigns and efforts can fall flat, meaning you miss out on the results you could achieve and the impact you could have.
I’m here to help you fill this gap, guide you through the process and enable you to put together a strategy that enables you to achieve your objectives.
FAQ’s
Frequently Asked Questions
What are the prices of your services?
The prices for my services vary based on your needs and how we choose to work together. This means that prices are given on an individual basis. However, I aim to be flexible when it comes to working together meaning we can work with hourly rates, project fees or on a retainer basis. If you’d like to chat more about working together and the prices, book a discovery call here!
I’m not sure what service is the best fit, what do you advise?
If you’re not sure what service is right for you, my biggest advice is to send me a message (you can use the box above) or book a discovery call! This way I can help take you through the options based on your current position, what you want to accomplish and the current challenges you’re facing.
Get In Touch
Have questions about how we can work together to make your marketing more straightforward whilst still being effective and impactful?
Send me a message in the box below!